Ali Worthington
UX Design LeadER & STRATEGIST
UX design leader and strategist with extensive experience in complex digital applications. Passionate about facilitating creative and development teams to implement realistic data-driven solutions. Skilled at driving cross-functional engagement to execute on business goals and create impact for the end users.
SKILLS:
UX strategy, UI design, research, workshop facilitation, design systems, content strategy, interaction design, service design, understanding of coding languages and APIs, excellent oral and written communication (English)
TOOLS:
Figma, Sketch, Adobe XD, Invision, Abstract, Miro, Mural, Airtable, Jira, Rally, Github, Confluence, Slack, Teams, Adobe Suite, Google Suite, Microsoft Suite
EXPERIENCE
Vanguard | UX Strategy Lead | 2023-present
- UX Strategist leading journey team handling concurrent workstreams, including researcher, designer, content strategist, and writer
- Championing process, team, and tool improvements across entire organization
- Mentor and trusted advisor to team, partners, and colleagues
Wawa | UX Design Lead | 2023
with Think Company
- UX team lead for fast-paced redesign of data-heavy reporting app
- Quick thinking, innovative solutions, tough stakeholders
Merck | UX Design Lead | 2022-2023
with Think Company
- Co-lead for 5 designers and 1 content strategist, working alongside Product Owner supporting work for two dev teams
- Strategic planning and maintenance for custom headless multi-brand design system for 75 brands; re-platform and redesign for 75 websites
- Strategic initiatives, long-term planning, sprint planning, team mentorship
Recovery Centers of America; Janssen; Deciphera | Senior UX Designer | 2022
with Think Company
- Head designer creating flows, wires, concepts, and hi-fi screens for both consumer and internal applications
- Led or supported quant and qual research efforts which informed designs
Comcast Frontline | Senior UX Designer | 2020-2021
with Think Company
- Designer leading workstream to replatform and combine customer service app with 6 other internal applications; Led research and strategy efforts
Comcast Business | UX Designer | 2019
with Think Company
- Designer for customer-facing help and support site
KieranTimberlake | Designer | 2015-2019
- Product designer for sustainability application on cross-disciplinary team
- Marketing, communications, business development
Keast & Hood | Design and marketing lead | 2013-2015
- Designer, marketing, business development, ops improvements
VOLUNTEER
UX mentor, 2019-present
Consultant for women’s health startups, 2024-present
Global Shapers Philadelphia, World Economic Forum, 2018-2022 (2020-2021 president)
DEI committee, Think Company, 2021
Sustainability committee, KieranTimberlake, 2019
AIGA Philadelphia, 2013-2020
Spark Mentoring, 2015-2019 (2019 lead)
AIA National Convention, 2016
SMPS Philadelphia, 2013-2015
AWARDS
Think Company, Peer-nominated employee award, 2023
Spark Mentoring, Mentor of the Year, 2019
AEC Tech Hackathon, Holy Frit!, 2018
Fast Company, Roast, finalist, 2018
REBNY Hackathon, Roast, 2018
(3) SMPS Marketing Communication Awards, 2014, 2015, 2015
PBS documentary, title animation, 2012
New Brunswick Community Food Alliance, logo, 2012
